Because your child is born with 'smart genes' but all of life's later achievements be it academic, social, business and personal are greatly influenced by the quality of your child's family life – family life that includes love, attention, nurturing, encouragement, discipline, involvement, opportunity and much more.

Because your child is born with a fully developed brain, which means that all the neurons are there in the brain but the neurons need to be connected which means synaptic connections. And these connections are made with the amount of stimulation that your child's senses get in the early years of life.

Even the youngest babies interact with the environment and seek interactions from their primary caregivers. The extent and level of this interaction will define your baby's temperament, attention, activity level and sociability.

The genes that your child inherits from either or both of you will decide 50% of his intelligence, but the rest will be decided by the 'environment' that your child grows up in. Born Smart helps parents create that 'environment' that will keep the smart advantage for life.

Because brain wiring is at its peak after birth and brain wiring needs stimulation. Born Smart helps parents give the right amount of stimulation to their babies. Born Smart helps parents understand that lack of stimulation can stunt a child's sensory, motor, emotional, and linguistic development.

Because intelligence is not the only trait that will decide your child's future success, other important traits that will define your child's personality like – attention, motivation, persistence, curiosity and involvement– and these are nurtured by early interactions with parents. Born Smart ensures that your child grows up with

Because new parents are clearly worried about the sleep, diet and nappy needs of the new baby but are absolutely not cued in to the child's growing brain development. New parents respond promptly to their baby's need for a diaper change, hunger or sleep, but the same responsiveness is essential for the baby's need for stimulation and interaction. Born smart helps new parents achieve this.

All the games and activities on Born Smart are carefully designed interactions between parent and child. These playful interactions will help your child with motor abilities, language, focus, and help sustain their interest. All these abilities will help your child achieve persistence and motivation.

Because early nurturing and stimulation are essential for brain development. This was proved in 1940, by psychiatrist Rene Spitz. According to him, 'Children are so greatly malleable, then the best way to ensure a great society is by improving the environment of its youngest members.'

Born Smart helps parents understand and look for and acknowledge 'real milestones' in their child's growth. Like the sudden smiling at six weeks, or the ability to reach out and grasp an object or toy at eighteen weeks.

Because genes lay the blueprint for neural development but the development is shaped by every touch, caress, movement, emotion that your child receives from you which is translated into electrical and chemical activity that will impact the way your child's brain is wired for life.

Because physical development is 'seen' but brain development that has such an impact on all the other development is not 'seen' by parents. Born Smart helps parents understand that even simple changes and developments in their growing babies like, 'Why babies begin social smiling in the second months of life?' are all related to brain development. According to One theory of brain development social smiling at month two is due to myelination of the basal ganglia in the brain.

Because every parent wants a perfect child and wants to do away with all negative tendencies in a child's temperament. To do this parents need to practice sensitive parenting which is being cued into your child's needs both physical and emotional needs.

Because preschool starts late, at about two to three years of age, by this time the brain has gone through most of its intensive phase of development. Born Smart helps parents understand the needs of brain development and helps them create environments at home that will prove to be enriching experiences for their child to be nurtured in.